Challenges

• Pristine has majority of its project along Nagar Road. Most of these projects were in the affordable sector and Pristine wanted a unique experience to showcase them.
• For a buyer who is buying an affordable home there 3 major concerns –
  • Credibility of the client.
  • Specifications of the flat.
  • Location of the project in terms of fulfilment of daily needs.

Quark’s solution

• Quark made a unique virtual reality solution where in all the projects were covered. This gave Pristine great utility as they could show the VR experience to all their customers irrespective of the project they were interested in.
• In order to establish the credibility of the client, actual images of the previously delivered projects were incorporated inside the VR experience.
• Specifications of the flat were addressed by putting in pop ups while the customer was inside the flat. These pop ups gave information about the flat and all its specs.
• The location was highlighted by making a very interactive map inside the VR experience. This map showed all the project locations, as well as locations of important landmarks like banks, schools, malls and business centres.

Challenges

Aspiree is a project with a premium location. The elevation is classy and the buildings are 15 storied. The terraces are 150 to 200 squarefeet in size. The USP of the large balcony with its view towards various directions was something that was not effect

Quark’s solution

• Virtual Reality is the only technology on the planet, where the customer can actually be inside his home, before it is built. This also goes for terraces.
• Quark provided a very unique solution for Aspiree, where in every cutomer could spend a day at his dream home.
• Balconies and different views from every building were created. The buyer could choose the wing, the view (garden facing or non garden facing), the floor , and even the type of flat (2BHk and 3BHK) which he wanted to experience.
• Now, every customer could see the exact view he was going get from the floor on which he wanted to buy the house, the flat itself and even the various amenities and the society entrance. The experienced their home, in all its glory, even before its built.
• To give it a feel of a day spent at Aspireee, the light was slightly changed in each picture. This way by the time the customer reached the end, it was evening. This made it more interactive and the customers felt a connection to the property.

Challenges

• Runal Developers constructed a wonderful resort themed site office and show flat.
• The client wanted to increase the number of walk ins on site.
• The high end specifications needed to be explained as well.

Quark’s solution

• Quark decided to take the site to the buyer in order to increase the walk ins.
• A complete 360 shoot of the site was done.
• This was then made compatible with a VR headset so that Runal Developers could take the devices to exhibitions and other corporate events.
• Detailed pop ups were created inside the VR, which showed the customers detailed specifications.
• This made the customers well acquainted with the property and sparked great interest and curiosity. Better yet, they were already familiar with the specifications and USPs of the property which made it very easy for the sales staff to explain the project.

Challenges

• Bilcare has a world class factory at Rajgurunagar in Pune district.
• This is one of the world’s best factories in its vertical.
• Bilcare exports a lot of its product and being a pharmaceutical company abides by the strictest of western Standards.
• However, sometimes that is hard to get across the client, for whom visiting the factory in India may not be feasible.

Quark’s solution

• Using VR, anybody across the world cab be transported to Rajgurunagar.
• Quark did a complete 360 shoot of the Bilcare facility and created an interactive VR presentation.
• This not only covered the factory but all its USPs and showed the customer a detailed, interactive and informative factory tour.
• The customers after the experience, practically felt like they visited the real site which was on another continent.
• These devices were sent all over the world, pitching to clients on different continents and showing them a product that is proudly MADE IN INDIA.

Challenges

• Even though a traditional business, the factory where the bakarwadi is made is a completely automated one. One of its kind in the world.
• Chitale group has been gearing up for expansion all over the world, and is currently expoting the bakarwadi to various countries.
• However, being a food related item, hygiene standards are optimal and in the West that is again a great point for scrutiny.

Quark’s solution

• Quark did a complete 360 shoot of the Chitale factory and created an interactive VR presentation.
• This not only covered the factory, the various processes involved in the manufacturing of the bakarwadi, and more importantly showcased the hygienic conditions under which the bakarwadi is prepared.
• The customers after the experience, exactly understood the work that went behind creating a seemingly simple sample of namkeen!
• Even for the Punekars, who have an emotional attachment with the brand it is now possible to visit the bakarwadi factory, without an appointment!